What is Business Analytics?

Business Analytics includes the technology, applications and practice that allow an organization to explore into previous business performance and data in order to have better knowledge of the organization’s operations. Business Analytics provides an organization with the tools to apply mathematical and statistical techniques to analyze historic information, with the ultimate goal of using the gained information to create strategic business plans and models that will help an organization increase efficiencies and overall improvement.

You can think of Business Analytics as a crystal ball, where you can foresee business outcomes. Successful Business Analytic solutions help an organization tackle the most complex problems and create unique, predictive capabilities to create more intelligent business decisions.

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